by goldlevelmedia | Jan 7, 2021 | Uncategorized
With marketing dollars being shifted toward digital, and social media becoming ubiquitous, advertisers are increasingly moving spend to social platforms. Over the next five years, CMOs expect to raise their social media spend by a significant 71 percent. These changes...
by goldlevelmedia | Jan 7, 2021 | Uncategorized
Now that we understand what these two forms of marketing are, let’s take a deeper dive into what makes them different, aside from the fact that one is digital and one is not. The digital nature affects a whole lot more than where the brand message shows up. Target...
by goldlevelmedia | Jan 6, 2021 | Uncategorized
There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each...
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